by Mike Ferraro
As is customary in our age of disposable trash culture and celebrity
expert opinions, people fell all over themselves to laud Cracker-man
David Lowery’s response to some NPR intern regarding the alleged ethics
of file-sharing and the cost of “free culture,” whatever the fuck that
is. Myself, I couldn’t get through the thing. Lowery commits the only
unpardonable sin for a writer: boring the reader. I did, however, skim
enough of it to get the gist of his position. After all, as he is quick
to point out, he is an Important Artist, a producer of vital cultural
artifacts, so his words matter deeply. As a self-proclaimed progenitor
of “first-generation Indie Rock,” they must. Or so he desperately wants
us to believe.
How exactly Lowery figures
this distinction I leave up to the reader’s imagination. I mean, by the
time Cracker rolled-up “indie rock” was in its third or fourth
iteration, at least. This would be akin to Mark Hoppus anointing
Blink-182 the godfathers of punk. More importantly, the fact remains
that when Cracker’s one-hit pop triumph landed, all meaning beyond
anything but the vaguely stylistic had been evacuated from the term
“Indie Rock.” Whatever vestiges of useful classification or description the designation
once held or implied—principally, signaling a state of “independence,”
as in an act not signed to a major label—were long gone.
“It’s so overblown,” Mudhoney’s Mark Arm sang about Seattle on the Singles soundtrack.
That was in 1992, at the height of the “grunge” explosion, which would,
temporarily at least, catapult underground indie losers into the strata
of bona fide music stars, foisting yet another dose of rabid youth
culture onto the hapless masses. Yet the seismic cultural shift grunge
purportedly heralded was just another shuck and jive, little more than
the next spin of the hamster wheel of popular culture. That these
fantasies of hipster rebellion promulgated and sold were of the
predominantly white, middle-class variety is of course axiomatic. These
kids, like their vapid counterculture parents before them, marshaled
their disaffection as if it meant something profound, signifying
something other than
their own vanity and endless privilege. This faux rebellion is their cultural legacy, wasted and misspent for all
time—and doomed to untold generations of continued impotence. The Occupiers of
today are their direct descendants.
Goddamn. Had nothing changed since white negro hedonism appeared all those decades ago?
Before you sniveling indie purists throw a fit, let me add that I know
all about Lowery’s tenure in Camper Van Beethoven. That storied history
is precisely the problem. Much as the desire for an impossible synthesis
between creative integrity and commerce plagues his overarching
argument, a similar ideological clash emerges here in
Lowery’s vaunted self-appraisal. Similar because, at bottom, they are
one and the same, and stem from an overwrought sense of entitlement and
self-aggrandizement. Let’s be clear: Lowery wants it both ways, seeking
to preserve his indie-cred while
simultaneously maintaining mainstream success and visibility. But these
things do not sit well together. In fact, in most respects, especially
economically—the central concern of Lowery’s article—they are
diametrically opposed. His real grievance then is—what else?—money,
specifically his stanched revenue-stream. Lowery sees significant
encroachments on his financial gains and “intellectual property,” with
greater losses imminent, and he’s pissed. His cultural grandstanding is a
put-on and beside the point—a smokescreen for this primary objection.
Worse, this playing of both ends reinforces his preposterous
self-mythology, namely: David Lowery, indie-folk hero. If you’re buying
into this iconographying bullshit you’re an even bigger sucker than I
thought.
Whatever the case, such
shameless self-serving dreck is emblematic of Lowery's rhetoric and
approach here, the principal effect of which is incessant hectoring.
This is how adults behave, he admonishes throughout.
But forget his pomposity and
ridiculously inflated sense of himself, the basics of Lowery’s argument
are what matter and they make no sense. His biggest mistake in this
regard is that he frames the “problem” of file-sharing as an ethical
one. It isn’t. But let’s pretend for a minute that it is. Let’s pretend
that if we wise-up and follow his prescriptions we will abolish all
forms of file-sharing, thereby righting the grievous “social injustice”
at the heart of the artists’ rights matter. Who knows, a more just and
democratic world might be just around the corner. We could wake-up one
morning and find ourselves free of other social blight as well, world
hunger ended, the environment saved. Listening to Lowery, the
emancipatory potential unleashed through judiciously exercised
individual ethical
responsibility is seemingly limitless. As long as that responsibility
finds expression and investment in the modes of pre-digital production
and exchange, we’re all good.
What world is he living in?
You’re never going to eradicate piracy, neither on nor off the net. How,
under our current economic arrangement, could you? The ethical argument
Lowery posits runs counter to the very basics of capitalist relations,
which, for the brain-dead among us, are so successful precisely because
they exploit the very worst in people. Further, Lowery’s position
presupposes that the regular functioning of the system, specifically the
means of production and operating channels where everyday transactions
occur, is principled, fair in both design and practice. They are not,
nor were they intended to be. Centuries of abject exploitation instantly
confirm this. Just look outside your window if you’re not sure.
Yet, to bolster these bad
assumptions—and his superhuman ego—Lowery provides a staggeringly facile
and myopic overview of the last couple hundred years of cultural
production. Listen to this shit:
The fundamental shift in principals and morality is about who gets
to control and exploit the work of an artist. The accepted norm for
hundreds of years of western civilization is the artist exclusively has
the right to exploit and control his/her work for a period of time...
By allowing the artist to treat his/her work as actual property, the
artist can decide how to monetize his or her work. This system has
worked very well for fans and artists. Now we are being asked to
undo this not because we think this is a bad or unfair way to
compensate artists but simply because it is technologically possible
for corporations or individuals to exploit artists work without their
permission on a massive scale and globally. We are being asked to
continue to let these companies violate the law without being
punished or prosecuted. We are being asked to change our morality
and principals to match what I think are immoral and unethical
business models.
Is
this guy for real? There’s so much wrong here, so much taken for
granted, it’s hard to know where to begin. Most egregious, however, is
his absolute faith in the system’s operations, manifest in the glib
assertion that “the system has worked very well for artists and fans.”
As apologists for the reigning
order must, Lowery’s got the fundamentals between the relationship of
morality and commercial exchange ass-backwards. The bankrupt principles
that constitute bourgeois-morality are the cause of the current
predicament, not the other way around. The “immoral and unethical
business models” he condemns are merely an extension of this reality,
the latest wrinkle in the ongoing global capitalist nightmare, of which
music industry decline is merely one facet.
Which brings us to the main
event: When has the music biz, or any business for that matter, been
ethically, rather than profit, driven?
It’s no shock that the music business is a particularly
ruthless industry that eats its young. In fact, like the
Hollywood-mindset it is an outgrowth of, its business model is by
necessity predicated upon this predatory habit and exchange. But this
state of affairs simply mirrors and magnifies the intrinsic
macro-dynamics of capital where the illusion of merit-based rewards
maintains the everyday reality of exploitation. The major difference now
is the extremity of the carnage, exacerbated, in the case of the music
industry, by the advent of digital media.
The omission of all this makes
Lowery’s veneration of the pre-digital age all the more perplexing. Yet
the truly extraordinary thing about Lowery’s assessment of music
industry decline is that such rudimentary connections to global
developments, and a critique of political economy in general, are
conspicuously absent from his appraisal—a truly astounding fact for an
economics lecturer. Instead, he readily assumes the mantle of elder
statesman of rock, alternating his barbs between playful crotchetiness
and outright hostility disguised as self-deprecation. It’s all an act, a
sideshow. No amount of false modesty or sanctimony can conceal
his supreme contempt for and condescension towards the odious
file-sharers among us.
While beyond hackneyed, the
crotchety old guy routine he adopts is apt, the perfect
trope to express the particularity of his position, that of beleaguered
small-time capitalist, which, artistic trappings aside, he unequivocally
is. In fact, there is no screen there; he is that neighborhood grump
keeping eternal vigil against them no good kids, protecting his
hard-earned property from the vandals.
Unsurprisingly, Lowery’s
position of relative privilege and prosperity blinds him to the
realities of the situation, particularly the plight of those lacking his
good fortune. When he extols the virtues of the “old” system, you
wonder what the hell he’s going on about, exactly who are these
beneficiaries? He means, of course, those like himself, members of that
infinitesimal percentage of artists who make it commercially, the big
winners of the music sweepstakes. But here’s the thing: the music
industry always relied on a stupid business model, unsustainable and
grossly mismanaged by intention and design. It’s only stupider now. The
advent of digital media hasn’t changed its essential character, it’s
only accelerated its cycles of obsolescence, elevating its superhuman
tastelessness to ever more ponderous
heights. In fact, with a renewed emphasis on hit singles over albums
proper, the industry’s come full-circle in at least one significant way.
It’s the same old story in any event. The relentless search for the next big thing to run a profit
on, only to discard for the subsequent abomination, animates
“industry trends.” So let’s not forget how this model actually
functions: Then, as now, a few megastars subsidize the entire industry
while everyone, in their infinite fear and folly, scrambles to find the
next hot property or bankable clones of the current hash. The focus has
always been on the superficial and disposable—the main difference is
that the overall quality of these phenomena has dipped to its current
abysmal level.
But that’s the youth culture
business. No use lamenting its loss or dissolution since it was dead on
arrival. Same holds for the rest of the insipid dream-manufacturing
enterprises our mangy popular culture grovels before. All of which
exist, first and foremost, to support themselves in their primary
pursuit: the endless accumulation of wealth, culture be damned.
The real ethical dilemma in
all this is the same one it’s always been, and concerns the material
conditions and attendant ideology of capitalist relations—specifically
the generally uncontested hegemony of the ruling order. At bottom, then,
the problem of file-sharing and its ethical dimension hinges upon a
critique of political economy. It is what this argument, and every one
regarding “free culture,” is fundamentally about, whether we choose to
acknowledge it or not. Typically, as it is here, this crucial component
is the missing piece to most popular critiques of the subject.
Like it or not, the stakes are
much higher than any one group’s diminishing rights and financial
returns. The setbacks for musicians represent the new reality for
subjects under digital capital, a reality that will worsen as the global
financial crisis intensifies. A return to the halcyon days of music
industry returns is surely a fantasy. The crucial thing to remember here
is that this shift does not occur in isolation, but rather reflects a
global trend regarding the degradation of intellectual workers. Thus,
the decline of the music industry is simply one result of the disastrous
consequences of digital capitalism.
This returns us to the
“undoing” of the old model that Lowery characterized above. Again, he’s
got it all assed-up. Not some aberration that blindsided and upended the
smooth and equitable functioning of hundreds of years of cultural
production, this critical rupture was instead precisely the
recalibration required to sustain the endless circulation and
self-reproduction that is capitalism’s goal. The breakdown of the old
model of commercial exchange that Lowery laments, is not, as he would
have us believe, some secondary, correctable development—the nefarious
work of greedy individual corporate-entities—but rather represents the
principal and essential shift of the digital capital revolution. In
fact, to the extent that it was a revolution at all, this transformation
of the distribution and commercial system is the
revolutionary aspect of digital capitalism, its worldwide explosion
marking the next step in the inexorable march of capitalist
accumulation. What Lowery does in this moment amounts to the basest
subterfuge since, while acknowledging the global scale of the problem,
he conveniently fails to locate its relation to global socioeconomic
developments.
This is of course no accident,
but rather a calculated elision, of which the motivating self-interest
is already apparent, as is the fallacious logic that his position
implicitly demands. Again, such manipulations demonstrate how Lowery’s
sense of entitlement matches that of the petite-bourgeois. The “problem”
of file-sharing, much like the insufferable middle-class mindset that
spawned it, is a luxury we can no longer afford if our objective is to
re-imagine social relations in a truly radical way. In fact, the bulwark
of middle-class entitlements needs to go if we’re to seriously
contemplate new ethical relations of exchange and a social order based
on radical emancipatory politics in a real sense that exceeds the
lip-service Leftists pay to the idea.
But Lowery’s not talking about
a radical transformation of any kind. Far from it. To make such demands
would require us to reorder all our priorities and commitments. And
lord knows we don’t want to do that. That would require a tremendous act
of will we simply do not possess. I mean, is an economics instructor, a
preeminent representative of reified bourgeois society, prepared to do
that? Fuck no. As long as Uncle Cracker’s fat royalty checks keep
floating in, he’s happy. Screw the suffering of the truly exploited
underclass. If only they were more talented, then maybe they, too, could
rise above the peril of their predicament.
Right. Lurid and pandering as
they are, the dead rocker anecdotes Lowery provides make the point well
enough, underscoring, as if additional reminders were needed, the harsh
reality of life in the arts. Most artists do not see much money, nor
gain sizable recognition, from their life’s work, and they do it full
well, and in spite of this fact—if they are artists. If it’s material
riches you seek, don’t bother. There are far easier ways to make a buck,
and woe is the individual who embarks on a creative life under any
delusions of grandeur, financial or otherwise. In fact, by the fucked-up
standards of the popular imagination, these woeful examples, contrary
to Lowery’s romanticized depiction, are success stories of a certain
type. After all, people know who they are—they are written about and
listened to. Further,
they received recognition and found audiences for their efforts during
their lifetime. That’s artistic achievement of a not inconsequential
kind.
Under our current economic
system no one is entitled a livelihood, least of all the artist. It is
the relations of capital themselves that need abolishment if things are
to improve for everyone, not just our artists. Rather than use these
music biz casualties to highlight the universal hideousness of poverty,
we get more tear-jerking moralizing regarding the erosion of artists’
rights and the alleged singularity of the individual travesty at hand,
with Lowery indulging the exact behaviors—shaming and finger-pointing—he
denies are his motivation and intention.
If he sounds like a relic
that’s because he is. Simply put, the struggle for artists’ rights in
the digital age is a struggle for mass rights of the permanent excluded
underclass, same as it’s always been. And it is with this exploding
population that our sympathies must lie. In fact, through the
mobilization of this group, and nowhere else, does the latent potential
for a more just world reside. If the plight of musicians is not seen for
what it is, and does not work to mobilize these forces, it is a dead
issue and serves no purpose. Further, if it continues along the lines it
has—as a cause of identity politics, fragmenting the solidarity of
class-struggle and leaving the essential power-structure of the
capitalist edifice intact—it deserves abandonment.
The point here is that under
our current economic arrangement none of this will change. The very
notion of ownership and property rights is the problem, the biggest
delusion and barrier to personal emancipation. We are slaves to this
delusion, and the bondage of its attendant ideology shapes the economy
of everyday life. To avoid this fact is to only further avoid the
obvious
fundamental realities that order our world, and to further entrench the
stranglehold of this diabolical and life-denying system.
It is an ideological war,
first and foremost. Always has been, always will be—and you can’t afford
to cede an inch. After all, as the ongoing global catastrophe
exemplifies, everyday reality is nothing but theory put into practice,
and enshrined through the centuries. Everything follows from our
thinking. That is, in a very fundamental way, what and how we see shapes
the world. Not in theory only but for real. To think otherwise is pure
folly. But people don’t want to see the world clearly—they want American Idol and hope to hit the lotto. On the latter score I can’t blame them—fools’ game that it be.
Eventually we must admit: it
is precisely these things, the things we don’t face, that constrict and
paralyze us. The thing we lack, the thing that we are most closed off
from is our irreducible nature; the pervasive alienation we all feel is a
direct result of the means of capitalist production and exchange. The
truth and clarity of this realization terrifies us, just as the denial
of its power destroys. The objective then, same as ever, is to see
clearly what is in front of your nose. In the struggle of excluded
subjects, the only question that matters is "what next?" All the rest is
child’s play.